The Moment Data Behind Hitting $100K on Kickstarter

The last 28 hours have been unbelievable.

We were actually nervous before the Kickstarter campaign launched. Even though we spent five months talking to dozens of picture takers as part of this project, we still had no idea what the response would be.

Thankfully, the last 28 hours have been overwhelmingly positive. We never imagined breaking $50K in 28 hours, let alone $100K!

In creating Moment we also spent a lot of time around the table talking about the culture we want to build. We all believe that culture is really important and as part of that culture, being open is  a key tenant of what we believe. We appreciate how brands like  @vsco, @buffer@FiftyThree, @patagonia, and @zappos tell the world what is really going on. We want to do the same.

In our desire to create an open culture, we wanted to share publicly the results of our first 28 hours on Kickstarter. Reaching a $100K is a big accomplishment and we couldn’t have done it without everyone’s support.

Thank you!

~ Moment Team

  • Vint Ellis

    I’m excited about miniaturizing my photo equipment. I tour on my bicycle a lot and have taken some good photos with my 5s. Looking forward to maximizing its capability, while keeping the weight to a minimum. The success of the Kickstarter effort is proof that there are a lot like I out there!!

  • Noah Fleming

    Very interesting! Thanks for sharing. I’m in.

    • Marc Barros


  • Andy Sack

    Really impressive — awesome job both in result and process

    • Marc Barros

      Thanks Andy. Really appreciate it.

  • spatialstudios

    Would love to distribute this with my MilliMount orders!

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