In recent years, social media platforms have moved toward more intimate experiences. We’ve seen a shift from text-based content to more visual media, like short videos. In particular, the rapid rise of Snapchat is demonstrating that people want social media that is more personal, in-the-moment, and raw.
For photographers, Instagram has long been the platform of choice. Since its 2010 inception, Instagram has grown from a fun, playful platform to a highly curated channel. It’s still an amazing community and a secondary portfolio for millions of photographers, but it doesn’t offer the same raw intimacy of Snapchat.
Achieving success on Snapchat is a different game than on Instagram. There’s no featured list or follower count. Instead, you’re aiming for views. People watch your daily video content like it’s reality TV. And in order to really hook that audience, you need a personal voice, and you need to be comfortable on the other side of the camera.
Making the transition to a successful Snapchat account is difficult because it requires a new type of creativity. We think these seven Snapchat photographers have done it well. Each of them offer a compelling story that you can follow for daily inspiration.
Peter sits at the intersection of photography and advertising. You’ll want to see the behind-the-scenes with his A-list clients as he navigates the chaos. His unique sense of humor will make you wish he was your IRL friend.